FROM THE EDITOR
Creativity's role is to celebrate the most innovative and inspiring ideas in the brand world. We're excited to partner with Tremor Video on this contest, which challenges agencies and marketers to make the most of the digital video space.
Perhaps many of you are familiar with the pre-roll format. In the worst case scenario, these are bits of content that viewers can't wait to get past to see what they're really after. But with this contest, we challenged brands to demonstrate how the pre-roll is a tool that can successfully whet viewers' appetites—and then some.
At Creativity , we've seen the best ideas happen, in the smallest, most unexpected places. We know it can happen here too. We are looking for you to cast your vote on the brands that are redefining this medium as fertile ground for innovation.