One small screen
One giant opportunity

Mobile video is the next big opportunity for marketers, and interactive ads are leading the way. We’ll soon be announcing the winners of the 2014 Mobile Super Creative Video Ad Challenge!

Cheers to all you mobile video pioneers: entrants, judges, and everyone who voted. We hope you’ll join us in our ongoing mission to enhance mobile video everywhere with the power of interactivity — to infinity, and beyond! See you next year for another installment of the Super Ad Challenge!

Judges’ Choice Winner

Miller Lite and agency partners Initiative and DigitasLBi for their 2014 Miller Lite campaign!

People’s Choice Winner

Dodge and its global digital agency SapientNitro for their 2015 Dodge Challenger campaign!

Winners Will Be Announced

November 19, 2014

Contest Closed

Thanks to all who entered!


Creativity Editor

For two years the Super Creative Ad Challenge has tasked creatives to come up with standout ideas for what many consider to be the most boring of platforms — online video. Now, we’ve stepped up the contest to promote innovation in an even trickier space — mobile advertising. So in 2014, we invite you to turn this landscape barren of great ideas into terrain for creative brilliance.

2014 Winners

Judges’ Choice Award: Miller Lite

With agency partners Initiative and DigitasLBi

This interactive mobile video unit was designed to engage users through a ‘find-the-difference’ game and give them an opportunity to truly interact with the brand. By developing an interactive in-slate game, Initiative and DigitasLBi created a way to invite viewers to learn all about the brew in a completely organic fashion.

People's Choice Award: Dodge

With global digital agency SapientNitro

This unit showcased 2015 Challenger assets for Exterior/Interior hot spots, a vehicle colorizer, photo gallery and a vehicle 360. It led off with the :30 Dodge Brothers "Ballroom" spot. After the spot played, users were invited to "Explore Challenger" and it led Rich Media OLA playing the current Dodge Challenger campaign and resolved for users to choose any of the items listed above.

2014 Judges

Les Seifer

Creative Director

Les Seifer joined Tremor Video in 2011 and currently serves as Creative Director. He’s particularly interested in mobile ads and acted as the creative lead on Tremor Video’s proprietary mobile toolkit, which is now the standard application for building the company’s mobile ads. As a published artist himself, and former Director of Operations at the Eleanor Ettinger Gallery for nearly a decade, Les truly appreciates the art behind video advertising.

Les is no stranger to the Super Creative Video Ad Challenge – he Art Directed last year’s People’s Choice Award Winner.

Justin Pertschunk

Head of Digitial Marketing, DreamWorks Animation

Justin Pertschuk joined DreamWorks Animation in January of 2014, and serves as Head of Digital Marketing. Justin and his department oversee digital and social marketing for film, tv, and DWA franchises.

Sheryl Daija

Chief Strategy Officer & General Manager, Global Events MMA

A proven leader, Sheryl Daija has developed and executed successful business, media and marketing strategies in the digital, technology and consumer products industries. In her role at the MMA, she is focused on strategic programs that will help drive the industry forward and has oversight on MMA’s global events.

James Edmund Datri

President & CEO of the American Advertising Federation

James serves as the AAF’s national leader and chief spokesman. The AAF is the only national trade organization representing all facets of the industry, including the industry’s new and transforming platforms and models.

Glenn Schubert

Executive Creative Director, Insomnia TV

Glenn Schubert helms Insomnia TV, a New York television production and creative agency. They don’t make the shows you watch, they make you want to watch the shows you watch. Imagination doesn’t have a time zone, because creativity never sleeps.

Nick Childs

Executive Creative Director, FleishmanHillard

Nick is an Executive Creative Director at FleishmanHillard, NY. His expertise lies in idea development, directing, and production across all media. He has worked on integrated campaigns for Cadillac, AT&T, E*Trade, Canon, Captain Morgan, Penguin Books, Febreze, the NFL, Ketel One, and DirecTV.
His concept to market the novel "Thirteen Reasons Why" through social media helped drive the book to #1 on the NY Times Bestseller list, and he helped create the groundbreaking, community-generated narrative film, "Beyond the Still” for Canon on Vimeo.
Beyond the branded world, Nick wrote, directed and produced "The Shovel", starring Academy Award-nominee David Strathairn, which won Best Narrative Short at the Tribeca and 15+ other awards at festivals worldwide, and he executive-produced the award-winning feature documentary, "High Score".

Jorge Peschiera

Creative Director, Thornberg & Forester

Jorge has spent the past 12 years crafting award-winning network packages, title sequences, commercials, online content, and other visual goodness for numerous entertainment and retail brands. He has an iPhone.

Chris Golier

Vice President, National Hockey League

Chris has been involved with mobile marketing, media, and development for over a decade. As he now runs mobile monetization for the National Hockey League, he is continually challenged by the League's global sponsors to create engaging experiences and programs. The best campaigns he sees are the ones that use the uniqueness of the mobile platform and combine creativity with utility.

Larry Salamone

Senior Director, Creative Services, Tremor Video

Larry Salamone heads up the creative services teams at Tremor Video, pushing interactive video across mobile, tablet, instream, and CTV. Larry has a keen eye for design, copywriting, scaling production, and process strategy and applies his insights and guidance to the interactive medium creative treatments.

David Sanderson

VP, Creative Strategy & Operations, Tapad

David Sanderson leads creative strategy at Tapad. He’s spent the last decade encouraging marketers and creatives to design video advertising for emerging interactive mediums. He's particularly interested in the mobile environment where the element of touch can take video interactivity to a whole new level.

Belinda J. Smith

Senior Manager, IAB Mobile Marketing Center of Excellence

Belinda J. Smith leads mobile creative and other buyer initiatives at IAB’s Mobile Marketing Center of Excellence, such as the “Make Mobile Work” program. A Design Thinking instructor in her spare time – Belinda is in perpetual search of well-conceived, planned and engaging digital experiences.

Dan Wittmers

Group Account Director, Joule

Dan Wittmers is the Founder of the Mobile Leaders Alliance and an emerging thought leader in the mobile industry. An outspoken advocate for an industry-wide change in how we approach media strategy, Wittmers consistently pushes his clients, colleagues and partners to open their minds to future-focused media opportunities like video and augmented reality.

Gina Grillo

President & CEO, The ADVERTISING Club of New York

Gina has had an impact on every aspect of the organization. In her 20 years at The ADVERTISING Club, she has effectively achieved higher standards by establishing events of career building, educational value; sustaining and growing perennial programs such as Magazine Day know NY Media Day and The International ANDY Awards; strengthening industry dialogue on pertinent, timely issues; and maintaining the Club's critical commitment to the Foundation (its philanthropic arm which supports the education and mentoring of young people entering the industry).

Her achievements also include bringing profitable, exciting sponsors from the music and media fields to the ANDY Show, supporting MEDIACTION (which "gives back" to the business through agency/client/media alliances), launching Digital Action, overseeing ADVERTISING Week's Stars of Madison Avenue/Advertising Person of the Year luncheon, and addressing smaller but essential interests like the Small Business Forum and the Young Professionals unit. In the past five years, the ANDY Awards has garnered greater stature and buzz on her watch than in its 40 years of existence.

Before joining The AD Club, Gina worked at Y&R and MTV Networks. A St. John's University graduate and native New Yorker, she resides here with her husband and three children.

Bill McBrayer

Lead of Creative & Concept Development, Concept One Communications

Bill McBrayer leads creative and concept development for Concept One Communications, focusing on buzz-building communication platforms that can live across multiple channels. Last year his agency developed the concept for Gillette's Man of Steel campaign, which was recognized as PRWeek’s 2014 Campaign of the Year, among other accolades.

Duke Fanelli


Duke Fanelli is Executive Vice President and CMO for the ANA (Association of National Advertisers) the leading association for client-side marketers. Prior to joining ANA in 2010, he served as Chief Marketing Officer for a top independent financial advisory firm specializing in asset and wealth management. Earlier, he was a VP of Marketing for AXA Equitable Life Insurance Co., New York. Prior to joining AXA, he spent nearly 15-years in various communication, marketing and business leadership positions at J P Morgan Chase. He began his career as a journalist.

Christian Bauman

Managing Director & Chief Creative Officer, H4B

Christian walks the rare line between professional and artistic creativity, as both the head of one of the world's leading health & wellness advertising agencies as well as being a working writer and author of three critically acclaimed novels. His belief is that the role of storytelling in communications can't be lost in our rush to digital -- in fact, it's more important than ever, even if the communication is largely visually based.